You are ready with your product and have strategized your marketing plan, have you done enough research on your potential target audience? You may carry a vague idea on your potential audience; eg. a certain group of people in a particular profession but will that be enough? Most likely not. The sheer amount of competition online makes it a difficult task for you to identify unique selling points of your product/service. In such cases, identification of a unique target audience is what might set you on the path of a profitable digital advertising campaign.