Are you a small business owner clueless about the term ‘Content Strategy’? You are not alone. With the present universe of available content on the web, creating distinct content is like finding your place as a needle in a haystack. To be heard over all that noise seems like a Herculean task but it might not be that difficult either. In my own experience, while writing content to sell a product or engage customers, you need to get those first few lines perfect. Read through a few pointers on how to start.