A day in my mom’s life


The alarm rings. It’s 5:00 am; a start to a regular day in her life. She gets up from the bed with all the day’s chores in her mind. She starts with cleaning the house; all the bedrooms, the seating area and the kitchen. She comes to wake me up with a kiss wishing me a loved filled good morning, I get the smell of warm coffee along with freshly baked pancakes for breakfast. I haphazardly get ready for office, waving her goodbye in a hurry and pushing off to carry on with my life. She turns her attention to dad, gives him breakfast with equal love and care and waves him goodbye for his day at work. Then she gets ready for her day at work; a teacher she is.

Continue reading A day in my mom’s life


5 simple steps to find your exact digital audience


You are ready with your product and have strategized your marketing plan, have you done enough research on your potential target audience? You may carry a vague idea on your potential audience; eg. a certain group of people in a particular profession but will that be enough? Most likely not. The sheer amount of competition online makes it a difficult task for you to identify unique selling points of your product/service. In such cases, identification of a unique target audience is what might set you on the path of a profitable digital advertising campaign.

Continue reading 5 simple steps to find your exact digital audience

Content Marketing – 5 ways to make your voice heard over the noise


Are you a small business owner clueless about the term ‘Content Strategy’? You are not alone. With the present universe of available content on the web, creating distinct content is like finding your place as a needle in a haystack. To be heard over all that noise seems like a Herculean task but it might not be that difficult either. In my own experience, while writing content to sell a product or engage customers, you need to get those first few lines perfect. Read through a few pointers on how to start.

Continue reading Content Marketing – 5 ways to make your voice heard over the noise